What Is A Monroney Sticker?
[KS] Although prices can sometimes be negotiable, automobiles are the only consumer items required by law to carry manufacturer suggested retail price stickers. This sticker, also called a Monroney label, is attached to a window of the vehicle. It shows the base price of that model, including all standard equipment; manufacturer-installed options and their retail prices; transportation or freight charges (also known as destination or delivery charges); and the total manufacturer’s suggested retail price. Details about the average fuel economy for the vehicle are required on all cars and light trucks; this information is usually included on the Monroney label, but will sometimes be found on a separate sticker, the EPA [Environmental Protection Agency] Fuel Economy Label. The Monroney label may not be removed by anyone other than the purchaser.
The legislation requiring the sticker is commonly known as the Monroney Law, named after its sponsor in Congress, Almer Stillwell "Mike" Monroney (1902-1980): Born in Oklahoma; U.S. Representative from Oklahoma, 1939-51; U.S. Senator from Oklahoma, 1951-69.